As ads go, they don’t come any slicker than this. An actor who looks like everyone’s country uncle looks up from his morning paper and coffee and says, “I don’t know about you, but I’m getting tired of the Big Oil companies always bellyaching we can’t afford clean energy.” He then goes on to hit Big Bad Oil for wanting “to keep on pollutin’ and keep on raising gas prices.”
The ad is the product of the Alliance for Climate Protection, headed by Al Gore. It couldn’t be more deceitful.
Let me count the ways.
First, the ad draws on people’s anger at paying high gasoline prices for their cars and trucks and diverts that anger to the electrical power generation business, of which about 50% is generated by coal, and 20% generated by the nuclear power industry. Natural gas, commonly seen as cleaner than other fossil fuels, accounts for about another 20%. Big, nasty petroleum from Big Oil accounts for only 1.6%.
A stickler might add that with electric plug-in cars, we won’t need gasoline. Fine, say that. The Obama Administration’s recent agreement with the car companies on mileage standards guarantees we’ll move in that direction. But to draw on the ire of farmers and ranchers hurt by high gasoline bills for their trucks and use it to hit the coal companies over the head is cynical.
Second, Big Oil is not bellyaching. The oil executives I hear are tripping over themselves saying that we can afford clean energy, and they want to jump into that business.
Third, and worst of all, the ad sells you on the notion–which happens to be the position of the Alliance for Climate Protection–that we can move to 100% clean (meaning non-carbon emitting energy) in ten years.
Solar, geothermal, wind power are worthy projects that should be developed to their maximum practical extent. Yet solar currently produces a tenth-of-one percent of our nation’s energy. Barring a Nobel Prize-winning discovery (for real science, not for a “Peace” prize), there is no way that these sources can remotely fill the bill for our expanding need for energy, and certainly not in ten years.
Even with heroic, exponential increases in output, these sources will be fractional. Important fractions, but not more. Our real choices are 1) nuclear power, and/or 2) develop some kind of new but likely expensive clean coal technology. With it, we will need as many solar, wind, geothermal and wave farms as science can produce.
But that wouldn’t make a good ad.
Final point, Mr. Country Uncle says that clean energy will get our economy back on its feet and more Americans back to work. Now that’s really cynical.